Bas Grasmayer

In this last regular edition of Projecting Trends, Bas Grasmayer looks at the convergence of two important trends: chatbots and blockchain.

Bas Grasmayer takes a look at a new generation of startups allowing musicians to create and play music without owning their instruments.

Bas Grasmayer looks at three campaigns that used gamification to better engage and monetize an artist’s fanbase, and the new technologies enabling other musicians to adopt this approach.

How can we learn from early online music platforms like MySpace and Last.fm? Bas Grasmayer looks at how those services addressed particular behaviours more effectively than their current equivalents.

After last week’s announcement of a new deal between Univeral Music Group and Spotify, Bas Grasmayer examines the implications of windowed streaming releases.

Bas Grasmayer looks at how the music industry has been collecting and understanding consumer data over the years, and how that data is being used.

Bas Grasmayer takes a look at one of the most important issues at the heart of the music business: mental health.

Bas Grasmayer investigates the rise of gamer personalities and the business models they employ, and how the music industry can learn from this as well as directly benefit from the gaming industry itself.

Digital strategist Bas Grasmayer examines how augmented reality is progressing in the world of mobile, and how it will change the music business.

How is the rise of the on-demand economy affecting the music industry? Bas Grasmayer takes a look at several pioneering startups taking advantage of this change in consumer behaviour.

In this edition of our Projecting Trends series Bas Grasmayer takes a look at music streaming playlists, from gatekeepers and business practices, to how playlists are influencing music itself.

Digital strategist Bas Grasmayer kicks off 2017 with a look at how technological disruption will affect employment in the music industry.