We explore the diverse applications for this technology, from revitalizing deep catalog and unlocking lucrative syncs to building new immersive experiences for fans.
Emma Griffiths
- Analysis
MIDiA Shines the Spotlight on Songwriter Struggles & Sync Priorities
by Emma Griffiths Aug 01, 2024Report offers fresh insight into the harsh realities of surviving as a songwriter today and how the publishing industry can better serve them.
- Advice Analysis
Understanding DDEX and the Next Frontier for Metadata Standards
by Emma Griffiths Jul 23, 2024We explore the crucial role that DDEX plays in enabling data communication across the industry and how data practices need to evolve.
Synchtank 2024 Highlights So Far – Advanced Rights, AI Stems, Release Deals & More
by Emma Griffiths Jul 19, 2024We’re on a mission to revolutionize music industry efficiencies! Here’s a recap of our most exciting developments in the first half of 2024.
- Interviews
Warner Chappell Music UK’s Andrew Howell on the Current Sync Industry and AI Impact
by Emma Griffiths Jun 21, 2024We spoke with Howell to explore the sync industry and highlight Warner Chappell Music UK’s unique qualities.
We run through some key ways to leverage tools to optimize your playlists and pitches and step up your sync game.
- Analysis
CISAC Annual Report: AI Battles, International Agendas, and ISWC Progress
by Emma Griffiths May 25, 2024AI challenges, international agendas, and increased adoption of the ISWC are key talking points in this year’s CISAC report.
- Analysis Interviews
ICMP’s John Phelan on Taking Practical Steps to Protect Music in the Age of AI
by Emma Griffiths Apr 18, 2024Phelan discusses the ICMP’s latest initiative, RightsAndAI.com, and details the steps required for AI and music markets to “symbiotically thrive in future.”
- Analysis
Publishing Catch-Up: KISS to “Live Forever” Following $300m Pophouse Acquisition, Dua Lipa’s Radical22 Inks WCM Admin Deal & More
by Emma Griffiths Apr 04, 2024In this month’s music publishing catch-up on the latest publishing news, from acquisitions to facts and figures, new hires and more.
We explore how rights holders can leverage technology to understand and exploit their catalogs more effectively.
- Analysis Interviews
In the Clear(ance): Super Bowl Sync Special with Groove Guild’s Al Risi
by Emma Griffiths Feb 16, 2024Al Risi explains what makes a Super Bowl spot unique and takes us through the process of clearing an iconic Neil Diamond song for this year’s Volkswagen spot.
- Analysis Interviews
In the Clear(ance): Super Bowl Sync Special with Marmoset
by Emma Griffiths Feb 15, 2024In the latest edition of In the Clear(ance), the Marmoset team take us behind the scenes of a Super Bowl sync and the journey from creative to licensing.