A lot of people we speak to (outside the industry) assume that music sync is limited to TV production and movies. Both you and we know that it isn’t.
Author
Emma Griffiths
Over the last year we’ve been working with more and more indie companies who want to make sync work better for them. If you’d like to do the same but find the world of sync a daunting and confusing place (which it often is), check out our 5 essential tips:
What’s the long tail? The long tail is the 100’s, nay 1,000’s, of low-value sync licenses that just aren’t being fulfilled. In other words those $20/$100/$200/$300 licenses for corporate presentations, short videos, internal productions that are being missed.
As a software company in the music industry we often come across companies grappling with the dilemma of whether to build or buy software to solve a business issue.