Nick Bennett explores how these evolving spaces will interact with brands and therefore music via sync, and what this means for music licensing.
Author
Nick Bennett
With the pace of new use cases increasing by the day, Nick Bennett explores whether our existing interpretation of sync will be fit for purpose in the future.
With a plethora of both new and established players taking advantage of a booming sync market, Nick Bennett examines the opportunities and challenges ahead.
- Analysis
Music’s Next Big Challenge: Licensing for the New Wave of Social Platforms
by Nick Bennett Aug 31, 2021A look at the historic limitations of music licensing and what it might take for the music industry to get the most from the new wave of social platforms.