Advice

Sync and music licensing in general can be a confusing place full of industry terms and contract lingo. We’ve created an index of the key phrases and terms you need to be aware of:

Check out part 2 of our conversation with Lindsey Smith, music supervisor at Playstation.

Over the last year we’ve been working with more and more indie companies who want to make sync work better for them. If you’d like to do the same but find the world of sync a daunting and confusing place (which it often is), check out our 5 essential tips:

What’s the long tail? The long tail is the 100’s, nay 1,000’s, of low-value sync licenses that just aren’t being fulfilled. In other words those $20/$100/$200/$300 licenses for corporate presentations, short videos, internal productions that are being missed.