Heading to SXSW and looking to learn more about sync and licensing in general? Want to network with some of the industry’s top music supervisors? We got you covered – check out our handy guide of all the sync and music supervisor panels during the conference:
Tuesday 13th March:
Ad Music: Artists, Composers, Ad Agency Meet Up
Date/Time: Mar 13, 2018, 12:30pm – 1:30pm
Venue: JW Marriott, Room 208, 110 E 2nd St
About: Great audio branding is essential now more than ever and the desire for the perfect piece of music is sempiternal among everyone from Fortune 500 companies to tech startups. This is a Meet Up for anyone involved in any aspect of the creation, aggregation, or exploitation of music used in advertising. Lets have fun, talk music and network!
*Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Speakers: Jay Skinner (Sound Arsenal Music)
Filmmaker / Music Supervisor Meet Up
Date/Time: Mar 13, 2018, 2.00pm – 3.00pm
Venue: JW Marriott, Room 211-212, 110 E 2nd St
About: This Meet Up is a place where people engaged in Film, TV, Games or other audio visual media learn how to better work with resources that a professional music supervisor can provide. Backed by the Guild of Music Supervisors, this Meet Up is a place where real issues of using music to tell stories can be aired and worked through while getting to know more creative people in this specific area of production.
Speakers: Joel C. High (Creative Control)
Wednesday 14th March:
Advice From Music Supervisors: Live Music Pitch Event
Date/Time: Mar 14, 2018, 12:00pm – 1:30pm
Venue: Austin Convention Center, International Day Stage, 500 E Cesar Chavez
About: Ask a group of industry leading music supervisors what trends they’re seeing and what they’re looking for, then put that to the test with bands and artists performing LIVE in front of both the panel and the audience! This is not a traditional panel– this is a live and unscripted interaction between artists/writers/music creators, and music supervisors! Entertaining and educational. WHO KNEW has presented this event in Nashville in a much larger format and it has been a huge success, with the last 3 events selling out at City Winery – over 700 people, standing room only! This panel will be in conjunction with The Nashville House at SXSW.
Speakers: Dan Gross (McCann New York), Laura Katz (Supe Troop), Mike Ladman (Droga 5), Garrett McElver (SuperMusicVision)
Creative & Financial Aspects of Song Placements
Date/Time: Mar 14, 2018, 12:30pm – 1:30pm
Venue: Austin Convention Center, Room 9C, 500 E Cesar Chavez
About: Securing track placements on major label recording artist albums requires a strong team. Two music attorneys will outline key clauses in producer agreements and will discuss how income is generated for a track. A Grammy Nominated music publisher will discuss registering, licensing, copyrighting and protecting songwriter’s copyrights. A major label represented will discuss master royalties and other income that derives from track placements.
Speakers: Tiffany Almy (Rothenberg P.C.), Scott Cupolo (Warner Music Group), Andrew Krents, Travis McFetridge (Great South Bay Music Group)
Dan Silver (Riptide Music): Mentor
Date/Time: Mar 14, 2018, 12:30pm – 1:45pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: Signing up to speak with Dan Silver is highly recommended if you’re interested in sync placements, music publishing and music production.
As Vice President of Creative and Sr. Music Producer, Dan oversees creative operations with focus on A&R, Music Licensing and Publishing, Custom composition and music production. From running Riptide’s studio to lead client creative liaison for the Advertising, Film, TV, Trailer, and Video Game industries, Silver is instrumental in presenting the best artistic catalog selections and custom music to the creative community.
Well-versed in multiple music styles and keeping a tasteful ear to the ground for undiscovered talent at all times, Dan is key to Riptide Music Group’s growing catalog, providing a unique perspective to A&R and the strategic planning and marketing of new artist signings.
Speakers: Dan Silver (Riptide Music Group)
Date/Time: Mar 14, 2018, 12:30pm – 1:30pm
Venue: Austin Convention Center, Austin Suite, 500 E Cesar Chavez
About: The Music Publishing Meet Up is back for its third year! Join your colleagues in the field of publishing to discuss the changing landscape of the music industry and the new emerging revenue streams publishers can tap into including lyric licensing, online video, app integrations, micro-licenses and merchandising. LyricFind Founder and CEO, Darryl Ballantyne, invites industry leaders to join the conversation and help uncover the latest ways to grow revenue for clients and rightholders.
Speakers: Darryl Ballantyne (LyricFind)
Ted Lowe (Choicetracks): Mentor
Date/Time: Mar 14, 2018, 12:30pm – 1:45pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with Ted Lowe is highly recommended if you’re interested in synch licensing, A&R and publishing.
Since 2000, Ted Lowe has run Choicetracks, Inc., a boutique music publishing company and indie record label overtly focused on sync licensing. Additionally, Ted co-founded Position Music’s popular Production Music Series, which now boasts over 10,000 tracks.
Ted Lowe began his music business career at the age of 18, interning in the A&R Department at Warner Bros. Records. After graduating from Berklee College Of Music, he went on to work full-time in A&R with a roster that included the likes of Prince, Ray Charles, Chaka Khan, Naughty By Nature, Queen Latifah and Take 6. Prior to forming Choicetracks, Ted was Director of A&R at Epic Records, where he worked on Grammy-nominated projects for Babyface, Michael Jackson and Jon B. in addition to numerous Soundtrack Albums and as a music supervisor on several independent films.
Speakers: Ted Lowe (Choicetracks Music)
Date/Time: Mar 14, 2018, 12:30pm – 1:45pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with John Raso is highly recommended if you’re interested in music publishing, digital distribution, music marketing & strategy, and product management.
John is the SVP, Client Services for HFA & Rumblefish. His team responds to inquiries from thousands of music publishers and music users about publishing royalties, licensing and copyrights. John also has extensive experience in marketing, publicity, and product management at several record labels including Atlantic, SST, MCA, Roadrunner and Velvel Records as well as Live Nation Artists. John also hosts This Music Hour every week on Radio Free Brooklyn.
Speakers: John Raso (Harry Fox)
Mark Allen (ThinkSync Music): Mentor
Date/Time: Mar 14, 2018, 12:30pm – 1:45pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with Mark is highly recommended if you’re interested in music licensing tips, music supervision for trailers and commercials, and maximising synch placements in Europe.
Originally from London, Mark cut his teeth working at ThinkSync Music, a small and highly successful supervision and sync licensing company for over half a decade.
Now freelance and based in NYC, he sits on both sides of the fence, working both as a music supervisor for trailers and commercials, and creative sync agent pitching some select catalogues.
Mark’s expertise lies within synch licensing in Europe with deep knowledge of the UK market.
Speakers: Mark Allen (ThinkSync Music)
Building a Brand Music Strategy
Date/Time: Mar 14, 2018, 2:00pm – 3:00pm
Venue: Austin Convention Center, Room 9AB, 500 E Cesar Chavez
About: Music plays a much more prominent role for brands in creating tonality and engagement than ever before. The panel will explore how brands can develop an overarching music strategy sharing both top line processes and case studies. Panelists will include senior level executives from a brand with a developed music strategy, an agency that develops music strategies, a music company executive who helped pioneer “audio identity” and an artist who has worked with brand.
Speakers: Todd Arata (Comcast), Taylor Eickenhorst (Anheuser-Busch), Trumbull (Tag) Gross (Sticky Audio Labs), Stephen Knill (GMR Marketing)
Paul Rocha (Little Assembly): Mentor
Date/Time: Mar 14, 2018, 2:00pm – 3:15pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with Paul Rocha is highly recommended if you’re interested in music licensing, A&R for music licensing companies, networking or how to network with music supervisors, advertising agencies, etc., and how to effectively read and send music for briefs/searches from music supervisors, etc.
Paul has 20 years’ experience working for well-known music publishers/licensing agencies, labels and distributors such as Little Assembly (West One Music), Mute, Astralwerks, Caroline, Capitol/EMI, Nettwerk, 411 Music Group and North Star Media. He has also worked directly with artists as both a manager and tour manager. Paul has secured high-profile placements in film, television, and advertising. Recent placements: FOX’s New Girl, Tostitos, Verizon, T-Mobile, American Airlines, Tampax, Coach, Michael Kors, Victoria’s Secret PINK, VICELAND’s Gaycation, Showtime’s Dice.
Speakers: Paul Rocha (Little Assembly)
Mara Schwartz Kuge (Superior Music Corp): Mentor
Date/Time: Mar 14, 2018, 2:00pm – 3:15pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with Mara Schwartz is highly recommended if you’re interested in music publishing, synch licensing, A&R, launching a business.
Mara Schwartz Kuge is President and Founder of Superior Music Corporation, a full service music publishing and synch consulting company. Kuge has 15 years of experience in music publishing, including heading the Film and TV Music department at Bug Music (now BMG). She has placed hundreds of songs in various media and has signed major artists to publishing deals including Siobhan Fahey (Bananarama), the National, Grizzly Bear, M. Ward, of Montreal, Sleater-Kinney, Ursula 1000 and Mocean Worker.
Speakers: Mara Schwartz Kuge (Superior Music Publishing)
Sync Unsigned: A new model for unsigned artists
Date/Time: Mar 14, 2018, 2:30pm – 3:30pm
Venue: Austin Convention Center, Room 13AB, 500 E Cesar Chavez
About: Polyamorous: Sync Unsigned – a workshop for unsigned Artists and Managers hosted by Music Supervisors to help guide independent talent through effective new ways to have music placed without having a long term or exclusive publishing deal in place. A spotlight on independent sync catalogues and unsigned artist’s platforms bridging the gap between the traditional record label, music publisher and production music industries. Practical advise and tips to get a placement without an exclusive deal.
Speakers: Anne Booty (Hummingbird Music), Rebecca Grierson (Sixty Four Music / Hummingbird Music), Eric Johnson (DJ Bunny Ears) (McCann), Morgan Rhodes
Lyle Hysen: (Bank Robber Music) Mentor
Date/Time:Mar 14, 2018, 3:30pm – 4:45pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with Lyle Hysen is highly recommended if you’re interested in licensing music to film/tv, getting a publishing deal and writing for movies.
Lyle Hysen is the founder and president of Bank Robber Music (BRM), a music licensing company he started in 2004. BRM works with some of the biggest “indie” bands working today, including M83, Nada Surf, Waxahatchee, Tortoise, Mogwai. Lyle has placed songs in television shows including “Orange Is The New Black”, “Fargo”, “Riverdale” and “Billions”, as well as in commercial campaigns for Apple, T-Mobile, Miller, Pepsi, Levi, and a number of other internationally renowned brands.
In 2016, Bank Robber Music purchased Rough Trade Publishing (RTP) and merged it with their already existing publishing company House Of Hassle (HOH). Originally founded in the UK by Cathi Gibson and Geoff Travis, Rough Trade Publishing’s roster includes, among others, Grizzly Bear, The War On Drugs, Hiss Golden Messenger, Future Islands, and Built To Spill.
Speakers: Lyle Hysen (Bank Robber Music)
Music Supervision 101: What is Music Supervision?
Date/Time: Mar 14, 2018, 3:30pm – 4:30pm
Venue: Austin Convention Center, Room 9C, 500 E Cesar Chavez
About: This panel discusses what exactly is music supervision, what it takes to be a music supervisor, how to get a job as music supervisor and what are the details of effective music supervision. We will discuss the pros and cons, a breakdown of who the role of a supervisor reports to within a production, emerging artist stories and how the panelists got their start in music supervision. Questions from the audience in regard to how to place their music with these key decision makers are encouraged.
Speakers: Jonathan McHugh (J2 Films), Chris Mollere (Fusion Music Supervision), Sherry Orson (Star Vibe Group), Will Quiney (Mob Scene)
Thursday 15th March
Rich Goldman (Riptide Music Group): Mentor
Date/Time: Mar 15, 2018, 12:30pm – 1:45pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with Rich Goldman is highly recommended if you’re interested in music licensing for TV, trailers, films, commercials, and music publishing.
Rich Goldman is President of Riptide Music Group, a leading music synchronization, publishing and administration company in Los Angeles.
Riptide Music’s “sync flavored publishing” credits range from commercials for “Apple”, “Google Chromecast” “, “Chase Bank” and “Pepsi”, movie trailers of “Insidious: The Last Key”, ”John Wick 2”, “Rough Night”, “GET OUT!”; TV shows “”, “Ballers”, “Empire” and “Lethal Weapon.
Rich oversees licensing at Riptide and is active in signing writers and artists.
Speakers: Rich Goldman (Riptide Music Group)
Liz Pfriem (Ghostly International): Mentor
Date/Time: Mar 15, 2018, 3:30pm – 4:45pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with Liz Pfriem is highly recommended if you’re interested in creative licensing for ads, film, TV, games, music supervision and indie publishing.
Liz Pfriem is the Creative Licensing Manager for Ghostly International, where she leads overall planning, management, and coordination of licensing opportunities for all media for artists like Tycho, Matthew Dear, and Com Truise.
Prior to that, Liz was a music supervisor at Agoraphone, an independent music supervision company in NY, where she worked on placing some of her favorite music in commercials for Nike, Pepsi, Sprint, Chevy, Miller Lite, Levi’s, eBay, Apple, Microsoft, Google, Guinness, Reebok, Adidas, Audi, Samsung, Mini and more.
Speakers: Liz Pfriem (Ghostly International)
Randall Foster (Ole Music Publishing): Mentor
Date/Time: Mar 15, 2018, 3:30pm – 4:45pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with Randall Foster is highly recommended if you’re interested in music publishing, sync, record labels, distribution and songwriting.
Randall Foster is Senior Director of Creative Synch & Licensing at ole’ publishing, the world’s fastest growing rights management company. In this capacity he oversees creative music licensing of the ole’ catalog comprising more than 75,000 song copyrights ranging from Timbaland to Taylor Swift, film score, classic TV music and much more.
Randall is responsible for developing ole’s licensing activities into a robust revenue stream placing music in Hollywood blockbusters, TV, independent film, advertising, consumer products, digital media and maximizing each and every business vertical.
Speakers: Randall Foster (Ole Music Publishing)
Todd Porter (Hated Industries): Mentor
Date/Time: Mar 15, 2018, 3:30pm – 4:45pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with Todd Porter is highly recommended if you’re interested in booking and advertising.
Todd Porter has been working in advertising for the past 20 years. A dedicated fan of the live music experience, he sees over 200 bands a year. He’s placed many of his favorite artists in commercials and also produced a few campaigns for the Super Bowl. He’s partnered with his clients to create music content, working to place music in the Crash the Super Bowl campaigns and booking artists for the Doritos stages at SXSW and E3. (Yes, he has many stories.)
His work for clients at the agency has resulted in a higher profile for brands and appreciation among music-minded consumers and sales in the millions for artists. He’s launching acts into the charts and helped them become commercially successful while also helping brands.
Speakers: Todd Porter (Hated Industries)
What’s It Worth? Music and Money
Date/Time: Mar 15, 2018, 3:30pm – 4:30pm
Venue: Austin Convention Center, Room 11AB, 500 E Cesar Chavez
About: 1 million views on YouTube, a performance on NBC’s “The Voice”, 25 million streams on Spotify, Pandora, iTunes or Tidal, a hit song on traditional over the air radio, performances on the audio visual streaming services Netflix, Amazon and Hulu, 10,000 album or single downloads, a song and record in a video game, independent film or cable tv series, a composition in the hit Broadway musical “Hamilton”, a live performance in a small club or major concert venue-a world of millions of dollars for some and micro pennies for many others.
This panel, by the authors of the best selling book “Music, Money and Success”, reveals the actual range of dollars and cents figures being generated by songs and records when they are used in the online digital arena as well as in traditional media. Deal structures and negotiating tactics will also be discussed as well as the lifetime of “backend royalties” possible from any type of performance. Success is one thing-making money from your success is quite another.
Speakers: Jeffrey Brabec (BMG), Todd Brabec
DJ Eric “Bunny Ears” Johnson (McCann): Mentor
Date/Time: Mar 15, 2018, 5:00pm – 6:15pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with Eric Johnson is highly recommended if you’re interested in music curation, advertising, filmmaking, music supervision and photography.
Eric is a music supervisor, DJ/selector, musician, director, filmmaker, writer, curator, futurist, photographer, husband/father and vinyl hound. Though he is truly rooted as an independent artist, he has spent over seventeen years in the advertising industry as a multi award-winning Music Producer, working first at Wieden + Kennedy, then at Young & Rubicam New York, DDB Chicago, Search Party Music and now at McCann NY as the Senior Vice President Executive integrated Music Producer.
Speakers: Eric Johnson (McCann)
Friday 16h March
How Songwriters Can Write Music for TV and Film
Date/Time: Mar 16, 2018, 12:30pm – 1:30pm
Venue: Austin Convention Center, Room 9C, 500 E Cesar Chavez
About: Most songwriters harbour a desire to write for film and television- from Nick Cave, to Clint Mansell from Trent Reznor to Jonny Greenwood -and when they get it right it can be a career defining shift–from writing songs that connect with people in their own right, to composing music specifically to support a visual narrative that already exists. This panel will explore how to make this shift, both from the perspective of composers and songwriters, and also commissioners from film and television.
Speakers: Peter Bradbury (Sky), Teri Nelson Carpenter (Reel Muzik Werks LLC), Mark Gordon (Score Draw Music), Sheridan Tongue (Fairmount Scoring LLC)
Sync It Up: Music for Advertising, Film, TV & Gaming
Date/Time: Mar 16, 2018, 12:30pm – 1:30pm
Venue: Austin Convention Center, Room 9AB, 500 E Cesar Chavez
About: Throughout history, music has been featured prominently in advertising, film, TV, and video games. Today, with branded content and branded entertainment omnipresent, the music is more important than ever. To remain relevant and authentic, the worlds of film, TV, advertising, and gaming look to the right song and the right artist. This panel discussion will explore the ins and outs of getting music into video games, commercials, movies, and TV shows.
Speakers: Katie Byam (Activision Blizzard), Libby Carlson (mcgarrybowen), Bonny Dolan (Comma Music), Jen Schwartz (MTV Networks)
Will Quiney (Mob Scene): Mentor
Date/Time: Mar 16, 2018, 12:30pm – 1:45pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with Will Quiney is highly recommended if you’re interested in music supervision, getting sync placements in film/trailers in the UK/Europe markets for artists, labels, publishers, composers, and licensing advice.
With over 10 years experience in soundtracking major film and marketing campaigns, Will has risen in his field to become a multi award winning music supervisor. Soundtracking trailers for films such as Prometheus, Moonlight, Jason Bourne and The Lobster he went on to supervise the entire super hero feature films, Kick-Ass 1 & 2 directed by Matthew Vaughn.
In 2015 Will won the Music Week Sync Award for Film music supervisor of the year. In 2017 he moved to the US to become theatrical music supervisor at Mob Scene in Los Angeles where he is now based working for clients such as Warner Brothers, Fox and Netflix. Will’s work on the ‘RAW’ Red band trailer earned him a Golden Trailer award for Best Foreign music.
Speakers: Will Quiney (Mob Scene)
Nicole Sanzio (InDigi Music): Mentor
Date/Time: Mar 16, 2018, 2:00pm – 3:15pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with Nicole Sanzio is highly recommended if you’re interested in music licensing (TV/film/media), music publishing and clearances.
Nicole Sanzio is a music industry authority in media licensing, rights and clearances. As the owner of InDigi Music — and its parent company, Multi Music & Media Group, LLC — Nicole has independently placed various styles of music and compositions in film, network television, and other multi-media platforms.
Her independent music placements include Universal Pictures Despicable Me 2, Fast & Furious (4, 5 and 6), Contraband, Paramount Pictures Paranormal: The Marked Ones, Warner Bros. Geostorm, and Orion Pictures-Samuel Goldwyn Films Barracuda which premiered last year at SXSW, to name a few.
Speakers: Nicole Sanzio (InDigi Music)
Dottie Scharr (Domino Publishing): Mentor
Date/Time: Mar 16, 2018, 3:30pm – 4:45pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with Dottie Scharr is highly recommended if you’re interested in sync, licensing and publishing.
Dottie Scharr is a Creative Coordinator working in sync for Domino Records & Publishing in Brooklyn, NY. In her time at Domino, she’s procured placements for Domino tracks in various mediums. Highlights include her work with branded content and advertising through Coach, Dior, and Vice, as well as TV shows on HBO, MTV, CW, FXX, Hulu and Netflix. In addition to pitching directly to supervisors, she has worked closely with networks such as Viacom and Viceland to curate a handpicked selection of pre-cleared tracks for use in television.
Before arriving at Domino, Dottie studied songwriting at Berklee College of Music in Boston, Massachusetts. She currently lives in Brooklyn with two musicians, many plants, and not nearly enough dogs.
Speakers: Dottie Scharr (Domino Publishing)
Jack Sills (Light In The Attic Records): Mentor
Date/Time: Mar 16, 2018, 3:30pm – 4:45pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with Jack is highly recommended if you’re interested in third party licensing for film & tv, sample clearance and producing.
Jack Sills is the Licensing Manager and producer for the Los Angeles/Seattle-based record label Light In The Attic Records. For nearly 20 years, LITA has been a renowned tastemaker and has produced over 250 archival releases and reissues for such artists as D’Angelo, Sixto Rodriguez, Serge Gainsbourg, Karen Dalton, Willie Nelson, Kris Kristofferson, Donnie & Joe Emerson, Sly Stone, and The Louvin Brothers. The label is known for its impeccable curatorial taste, meticulous archival process, and thoughtful liner notes penned by relevant critics and artistic luminaries, garnering multiple Grammy nominations.
Speakers: Jack Sills (Light In The Attic Records)
Mike Boris (Jaded Melody): Mentor
Date/Time: Mar 16, 2018, 3:30pm – 4:45pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with Mike Boris is highly recommended if you’re interested in music supervision, original music production for commercials, and sync for commercials.
Mike Boris is the CEO of Jaded Melody, a music consultant for brands. He is an award-winning music producer, music supervisor and music strategist with a solid reputation for his unique way of thinking outside the traditional, and bringing exciting innovative ideas to every campaign.
To date he has worked on over 7,000 commercials.
He got his start on the agency side as a music producer at Ogilvy & Mather and went on to serve as VP, Head of Music at Bates. And then spent nearly a decade as SVP, Head of Music at McCann Erickson.
Speakers: Mike Boris (Jaded Melody)
Saturday 17th March
Keith D’Arcy (SONGS Music Publishing): Mentor
Date/Time: Mar 17, 2018, 12:30pm – 1:45pm
Venue: Austin Convention Center, Room 8AB, 500 E Cesar Chavez
About: This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Signing up to speak with Keith D’Arcyl is highly recommended if you’re interested in music supervision, music licensing administration, A&R, career development and synch representation deals.
Keith D’Arcy is SVP, Commercial Synch at Kobalt Music Publishing America, Inc. With 18 years of professional experience as a music producer and supervisor at SONGS Music Publishing, EMI Publishing, UMPG, Sony BMG, and ad agency Bates Worldwide, Keith has placed hundreds of songs in campaigns for global brands like Coca Cola, Apple, Volkswagen, Nike, Mercedes, BMW, Google, Intel, Fidelity, American Express, Converse, Pepsi, Fisher Price, Northwest Airlines, Heineken, and Viagra. In his spare time he’s an avid record collector and reissue producer.
Speakers: Keith D’Arcy (SONGS Music Publishing): Mentor
Earworms & Triggers: The Alchemy of Branded Music
Date/Time: Mar 17, 2018, 12:30pm – 1:30pm
Venue: Austin Convention Center, Room 17A
About: “Like a good neighbor, _____ is there.” “The best part of waking up is _____ in your cup.” “I don’t wanna grow up, I’m a _____ kid.” Simply reading these catchphrases is enough of a trigger for your brain to remember the melody, the song and – more importantly – the brand in question. How do brands build a music identity that not only sells their products, but also their company objectives? And how are jingles, themes and mnemonics used to induce this sort of Pavlovian response in the audience?
Check out the conference schedule in full at SXSW.com
