Sync licensing might be a relationship-based game, but the right tools can help to increase your chances of success, streamline your day-to-day workflows, and unlock more value from your catalog.
Here we run through some key ways to leverage tools to optimize your playlists and pitches and step up your sync game.
1. Enhance your presentation
Your playlists should be an extension of your brand and hosted on your own dedicated website and/or landing pages rather than a generic YouTube or Spotify link.
Catalog management solutions like Synchtank give you the ability to present your playlists under your own brand using customizable templates and dedicated pages for featured playlists, as well as the ability to embed your playlists on external sites.
2. Leverage AI
There’s a lot of pressure in sync to always be curating and keep content fresh, which can be challenging when dealing with vast catalogs. That’s where AI comes in.
As we’ve covered extensively, AI-powered search tools are game-changing for sync teams, helping them to respond to briefs faster and easily build playlists with increased precision.
AI can also be leveraged to update and extend playlists by analyzing existing tracks and suggesting more relevant tracks based on sonic similarity. Not only does this save hours of time but it also maximizes the value of a catalog by unearthing even the deepest cuts.
3. Include the right(s) information
Metadata is our favorite word at Synchtank for a reason. By enriching the tracks in your playlist with rights ownership and clearance metadata you’re not only making life easier for music supervisors but also ensuring that all the rights holders are fairly compensated. Including creative metadata in your playlists also helps to enable future discoverability.
The right tools will ensure that this data remains intact throughout the pitching and sharing process to streamline workflows for all parties involved. Adding notes to playlists and individual tracks can also provide important context to pitches, for example if a particular track is a great fit for a particular scene.
Another huge benefit of maintaining accurate data throughout your tracks and playlists is the ability to instantly create cue sheets from a playlist. Offered by platforms like Synchtank, this is a huge time saver for anyone working with music in productions and helps to drive data accuracy and compliance.
4. Make it easy
Music supervisors are busy people who don’t have time for multiple logins and expired links. Your playlists should be easily accessible without a login and the tracks should be easy to stream and download (if such permissions are granted). Attaching files to emails is a big no no.
Modern catalog management tools should also enable easy playlist collaboration for teams and clients across projects as well as the ability to include multiple versions (remixes, instrumentals, cut-downs, etc.) and multiple file formats available for download.
5. Set permissions
Security and compliance are top of mind for most organizations today and that applies to sharing any of your valuable assets and rights information.
Your system should allow you to set unique permissions for different users and recipients based on their requirements and the nature of the content. For example, you may choose to remove download capabilities for any pre-release or sensitive material.
6. Take a measured approach
Why waste your time pitching when no one is listening? Modern tools give teams the ability to track and monitor pitches with real-time analytics for playlist opens, streams, and downloads.
This can help you to understand how your content is being received and adjust your pitching strategies accordingly.
