How Synchtank Revolutionized The NFL Music Library Management
About the NFL:
The NFL, a premier sports league known for its dynamic content and high production standards, sought a dedicated solution to manage its original music library efficiently. As content creation expanded, the need for a user-friendly, B2B cloud-based platform became critical.
In 2020, the NFL recognized the need for a tailored solution for its NFL Films Original Music library, and by 2022, the NFL required an additional platform specifically for internal users to source pre-cleared music. This led to the creation of the NFL Music Search site, aggregating music from both the NFL library and third-party libraries.
“Between the two systems, we have a range of use cases, from editors and producers at the NFL to 3rd party licensees and production teams at the top networks and platforms.”
Peter Poulos, Manager Of Original Music Administration
Challenges Faced
The NFL Music points included:
- Usability: The NFL Music site needed to be visually appealing and user-friendly, with specific organizational features.
- Licensing Requests: There was a need for users to request both needledrop and blanket licenses easily.
- Library Aggregation: The NFL Music Search site required regular and timely updates from various music libraries to streamline user access, minimizing the need for direct downloads.
- Synchronization: Ensuring seamless updates from the NFL library to the aggregated platform was essential.
Why Synchtank?
The decision to partner with Synchtank was influenced by several key factors:
- Proven Track Record: Synchtank’s impressive portfolio with high-profile clients demonstrated its capability.
- Responsiveness and Support: Ongoing availability and dedication to addressing a variety of requests solidified the NFL’s confidence in Synchtank.
- Quality Assurance: A commitment to delivering a high-quality product was paramount.
Technology
The implementation of Synchtank’s solutions has significantly enhanced the workflows for various users, including editors, producers, and third-party licensees. Key impacts include:
- Enhanced Accessibility: Users now have unprecedented access to the NFL music library, enabling them to exploit resources that were previously challenging to navigate.
- Streamlined Workflows: The consolidation of communications and processes has made project management more efficient.
- Ongoing Adaptability: Despite the inherent challenges of technological advancements, the NFL is confident that Synchtank’s innovations will keep them competitive in the evolving landscape of the industry.
Peter Poulos, Manager Of Original Music Administration at NFL, who also took on the role of project manager overseeing the onboarding of both systems, says the NFL’s experience with Synchtank has been overwhelmingly positive.
Frequent collaboration and open communication have fostered a strong partnership. The Synchtank team has consistently made the NFL feel valued, emphasizing their commitment to delivering a high-quality product on schedule.
“Synchtank has consistently made us feel like valued clients, understanding the importance of delivering a high-quality product in a timely manner.”
Peter Poulos, Manager Of Original Music Administration
The Impact of Synchtank on NFL Music
The collaboration between the NFL and Synchtank has not only addressed immediate needs but also positioned the NFL to thrive in the competitive realm of sports content production. By leveraging cutting-edge technology and responsive support, Synchtank has transformed the way the NFL manages its music library, setting a benchmark for future innovations in the industry.