PrimalHouse Music Enhances Music Management and Client Satisfaction with Synchtank
About PrimalHouse Music
Based in Los Angeles, PrimalHouse Music is a full-service Music Supervision and Production Music Licensing company for film, TV, commercials and multimedia. As the world’s fastest growing, independent production music library, it represents more than 80 unique music catalogs from around the world and over 250,000 pre-cleared tracks covering all genres from classical to contemporary.
With over 25 years of experience, PrimalHouse offers word-class music supervision, end-to-end licensing services, and custom music to help content creators unlock the power of music for their projects.
Technology
PrimalHouse Music is dedicated to representing catalogs, artists, publishers, and composers to the best of its abilities while maximizing opportunities for music usage. They were seeking a solution that would help them achieve longevity in an ever-evolving media landscape whilst staying true to their foundational mission: helping storytellers create meaningful connections through music.
“Our goal is to have a lasting legacy and in order to do that, we have to continually grow, adapt, and embrace technologies as they reshape the industry,” explains PrimalHouse Co-Founder and CEO, Ryan Neill.
Initially, they developed their own search engine but maintenance costs soon became unsustainable while other platforms fell short of expectations in terms of style, functionality, and user satisfaction. They were seeking a more visually appealing interface and superior data management at scale, which led them to Synchtank.
“Our goal is to have a lasting legacy and in order to do that, we have to continually grow, adapt, and embrace technologies as they reshape the industry,”
The Synchtank Solution
The transition to Synchtank was a pivotal moment for PrimalHouse Music. They were able to seamlessly migrate all their pre-existing data as well as transitioning thousands of existing users who were all able to retain their login credentials. Key features include extensive data management capabilities, customizable user reports, and improved search and filtering functionalities.
Synchtank’s impact on PrimalHouse’s daily operations has been profound. The platform’s robust data management capabilities allow them to handle the complexities of managing 250,000 copyrights and the associated metadata. Ryan emphasizes that PrimalHouse now boasts more searchable terms than any other production music library, giving them a significant competitive advantage in the industry.
Synchtank’s advanced search and filtering functionalities enable music supervisors to quickly and efficiently locate the perfect tracks for their needs, enhancing productivity and client satisfaction. Additionally, the platform’s ability to export data in various formats, including detailed reports on user activity and catalog performance, is critical for maintaining transparency with clients and partners.
Efficiency and Ease
One of Synchtank’s standout benefits is its ability to adapt to the varied needs of PrimalHouse’s diverse client base. Whether clients want to search through thousands of tracks, share specific tracks with team members, or download curated playlists, Synchtank accommodates these needs effortlessly.
Ryan mentions that first impressions are crucial, especially when attracting new clients. The platform’s modern and visually engaging front-end, combined with powerful search capabilities, ensures that PrimalHouse Music stands out in a competitive market.
Support and Collaboration
Ryan also speaks highly of the relationship between PrimalHouse and Synchtank’s support team. He emphasizes the importance of having a personal connection with the people behind the technology, noting that Synchtank’s team is always responsive, helpful, and available to address any concerns. This collaborative approach has fostered a strong, positive relationship that goes beyond just using a software solution – it’s about building trust and mutual support.
The Impact of Synchtank on PrimalHouse Music
PrimalHouse Music’s journey with Synchtank highlights the transformative power of the right technology in the music industry. By addressing critical pain points and enhancing both backend operations and client-facing interactions, Synchtank has enabled PrimalHouse Music to focus on what truly matters: creating meaningful connections through music. The partnership exemplifies how embracing innovative solutions can not only solve immediate challenges but also set the foundation for long-term success in a rapidly evolving industry.
